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  • Lerner
    Lerner Digital is a division of the Lerner Books Publishing brand that aims to create rich interactive books and tools for students and teachers. The logotype was inspired by a small hand drawn label that was found on the spine of one of Lerner's original titles.
    Typography, Branding, Interaction Design
    2011
  • Hoowat
    Hoowat is a tool that allows you to search and compare various medical conditions or treatments by providing a clear 'care path' that can be customized by choosing your preferred doctors and facilities. Allowing consumers to save time and money in the fragmented and complex U.S. health care system.
    Illustration, Interaction Design, User Interface Design
    2011
  • Yoplait
    Working with a small team at General Mills, I was asked to work on the redesign of Yoplait.com. Yoplait is an active brand and needed an easy to update website to showcase and discuss the various activities and events they're involved with. Below are the two aesthetic directions that were executed. The first is bright and modern and the second is a return to their heritage — both make a statement that they stand for good simple design.
    Art Direction, Information Architecture, User Interface Design
    2012
  • Byrd & Belle
    The very talented Angie Davis started making handmade modern sleeves and cases in 2008, from her studio in downtown Minneapolis. After three extremely successful years, Byrd & Belle needed a custom logotype to reflect the same level of style and craft as her beautifully designed wool and leather wares do.

    You can purchase a case of your own from byrdandbelle.com
    Branding, Typography
    2011
  • Olume
    A flash sale site that is Intuitive to use and designed to shed light on that perfect product, a subtle color shifting background brightens as you find your way to that new product that will illuminate your home.
    Branding, Interaction Design, Information Architecture
    2011
  • Tyrian
    Tyrian is a unique collaboration tool that keeps everyone on the same page, even if they can't be in the same room. From projects to help desk to IT change management. Tyrian brings the sum of all workflow parts together right on your dashboard.
    Art Direction, Branding
    2011
  • Tranquility Bay
    A very close and dear friend offered a simple trade — A trip to this wonderful resort in Belize in exchange for a website design. It was an offer I couldn't refuse, as it not only inspired me to create this wonderful website but also allowed me to get my scuba diver certification.
    Information Architecture, Web Design, Design
    2011
  • Pork TV
    Vegetarians beware! Carnivores beware! The Pork Television Network is not for the faint of heart. Created one late night for a type in motion project this channel will forever change your view on pork.

    This video features 5 different network spots, 3 schedule variations, and 3 'lower thirds' spots.
    Motion Graphics, Branding
    2011
  • Otl Aicher
    A short piece about influential German graphic designer Otl Aicher and his work on the 1972 Munich Olympic identity system.
    Motion Graphics
    2011
  • Kinetic Type
    Mark, from the British comedy Peep Show, goes to Therapy.
    Motion Graphics
    2011
  • Lerner
  • Hoowat
  • Yoplait
  • Byrd & Belle
  • Olume
  • Tyrian
  • Tranquility Bay
  • Pork TV
  • Otl Aicher
  • Kinetic Type
Most Recent Tweets

I just backed Double Fine Adventure on @Kickstarter http://t.co/Zw9YGq7E
Feb 9th at 1:19am

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Contact
  • Email: IanCrombie@me.com
  • Phone: 262-894-0345
  • Twitter: @iancrombie
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